The V&A's fashion gallery opened this week and they have re-curated the historical collections. To give them design and historical context they have added furniture, portraits and advertising campaigns into the displays.
This image of Amber Valletta by photographer Glen Luchford for Prada's 1997 advertising campaign features in the most contemporary display case. It was a reminder how fashion has changed over the last 15 years. Today, everything is 'look at me', attention grabbing, blinging, status symbol type campaigns.
This has to be one of the most beautiful campaigns ever, when fashion was in the throes of minimalism being lead by Prada, Helmut Lang and Jil Sander. It's also timeless in the grand tradition of historical portraiture.
But what is does most strongly is become a reminder, a memory of the time; taking you back to what you were wearing at the time, how you felt and what you were thinking. A fashion memory jogged by the very best fashion images.